From thinking to creating. Strategy and visuals speak one language in my work. I lead creative direction across brand identity, campaigns and content, with hands-on skills in design, photography and video to back it up.
Design follows once the direction is set, translating decisions already made into visual identity, layout and typography.
Lay-Out & Vector Artworks
adobe indesign —acrobat — illustrator
The foundation of every project. Creating structure, building narrative, delivering technically correct print-ready files regardless of material or print method.
Editing & Retouching
adobe photoshop
Editorial retouching, image isolation, and compositing at the backbone of every visual story. Knowing what an image needs before it’s even taken.
Photo & Video
capture one — davinci resolve — adobe premiere – after effects
Colour grading and visual storytelling handled with the precision they deserve. Every image and sequence calibrated to match your brand world, from a single product shot to a full campaign edit.
3d Models & Renders
blender – cinema4d
Styled or photorealistic renders – based on your CAD files — for products still in development, or detailed mockups to visualise your event and exhibition setup before a single item is built.
Online / Digital
wordpress — shopify — mailchimp — klaviyo – google analytics — html/css
Campaigns built to span the full online experience and reach the right audience: bespoke website and landing page development, email marketing, social media planning, and content creation, all targeted with purpose.
Future Proofing
figma weave — claude
AI is actively part of the workflow, applied specifically to reduce turnaround and production overhead. Technical quality and visual decisions stay fully controlled. For clients, that means faster delivery without touching the standard of the work.
Collaborative Worfklow Integration
ClickUp — Asana — Notion
Whether briefs and timelines live in Excel, or workflows run through ClickUp, Asana, Notion, or similar, the experience is likely there to adapt to your existing pipeline without adding friction.
design
creative direction
art direction
brand identity
design systems
graphic design
style guide
branding
brand campaigns
ux / UI design
sales materials
product catalogue
packaging design
exhibition & event materials
retail & pos design
signage & wayfinding
print production
photo / video
photography
videography
visual storytelling
content production
photo editing
video editing
colour grading / étalonnage